{"id":27397127,"date":"2025-08-20T15:21:48","date_gmt":"2025-08-20T15:21:48","guid":{"rendered":"https:\/\/theagent.com\/blog\/lola-casademunt\/"},"modified":"2026-04-20T10:18:12","modified_gmt":"2026-04-20T10:18:12","slug":"lola-casademunt","status":"publish","type":"post","link":"https:\/\/theagent.com\/fr\/blog\/lola-casademunt\/","title":{"rendered":"Lola casademunt"},"content":{"rendered":"

[et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#22333B\u00a0\u00bb custom_padding=\u00a0\u00bb0px||60px||false|false\u00a0\u00bb da_disable_devices=\u00a0\u00bboff|off|off\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb da_is_popup=\u00a0\u00bboff\u00a0\u00bb da_exit_intent=\u00a0\u00bboff\u00a0\u00bb da_has_close=\u00a0\u00bbon\u00a0\u00bb da_alt_close=\u00a0\u00bboff\u00a0\u00bb da_dark_close=\u00a0\u00bboff\u00a0\u00bb da_not_modal=\u00a0\u00bbon\u00a0\u00bb da_is_singular=\u00a0\u00bboff\u00a0\u00bb da_with_loader=\u00a0\u00bboff\u00a0\u00bb da_has_shadow=\u00a0\u00bbon\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_2,1_2″ custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb max_width=\u00a0\u00bb100vw\u00a0\u00bb custom_margin=\u00a0\u00bb|auto|32px|auto|false|false\u00a0\u00bb custom_padding=\u00a0\u00bb1px|0px|0px|2.5vw|false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb1px|0px|0px|2.5vw|false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb|||0vw|false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb header_font_size=\u00a0\u00bb50px\u00a0\u00bb header_line_height=\u00a0\u00bb1.3em\u00a0\u00bb custom_padding=\u00a0\u00bb196px|||||\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb196px|||||\u00a0\u00bb custom_padding_phone=\u00a0\u00bb196px|20px||20px|false|true\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb55px\u00a0\u00bb header_font_size_phone=\u00a0\u00bb40px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Comment le lancement sur About You a acc\u00e9l\u00e9r\u00e9 la croissance digitale et l’expansion internationale de Lola casademunt<\/b><\/h1>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/theagent.com\/wp-content\/uploads\/2025\/08\/lola-casademunt-e1755703853884.webp\u00a0\u00bb alt=\u00a0\u00bblola casademunt\u00a0\u00bb title_text=\u00a0\u00bblola casademunt\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb filter_brightness=\u00a0\u00bb72%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_3,1_3,1_3″ use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb2″ make_equal=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb height=\u00a0\u00bb220px\u00a0\u00bb height_tablet=\u00a0\u00bb220px\u00a0\u00bb height_phone=\u00a0\u00bbauto\u00a0\u00bb height_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_margin=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||16px||false|false\u00a0\u00bb custom_css_main_element=\u00a0\u00bbdisplay:flex;||justify-content: space-between;\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_css_main_element_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_css_main_element_phone=\u00a0\u00bbdisplay:flex;||flex-direction:column\u00a0\u00bb custom_css_main_element_tablet=\u00a0\u00bbdisplay:flex;||justify-content: space-between;\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#30454f\u00a0\u00bb custom_padding=\u00a0\u00bb30px|30px|30px|30px|true|true\u00a0\u00bb custom_css_main_element=\u00a0\u00bbdisplay:flex;||margin-right: 10px !important;\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bb|300|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb text_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_2_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb header_2_font_size=\u00a0\u00bb45px\u00a0\u00bb header_3_font=\u00a0\u00bb–et_global_body_font|500|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb header_3_font_size=\u00a0\u00bb45px\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb max_width=\u00a0\u00bb100%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

25 % du NMV<\/b><\/h2>\n

d’About You d\u00e8s la premi\u00e8re saison<\/span><\/b><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#30454f\u00a0\u00bb custom_padding=\u00a0\u00bb30px|30px|30px|30px|true|true\u00a0\u00bb custom_css_main_element=\u00a0\u00bbdisplay:flex;||margin-right: 10px !important;\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bb|300|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb text_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_2_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb header_2_font_size=\u00a0\u00bb45px\u00a0\u00bb header_3_font=\u00a0\u00bb–et_global_body_font|500|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb header_3_font_size=\u00a0\u00bb45px\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb max_width=\u00a0\u00bb100%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

+360 % de croissance<\/b><\/h2>\n

Depuis 2023<\/span><\/b><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#30454f\u00a0\u00bb custom_padding=\u00a0\u00bb30px|30px|30px|30px|true|true\u00a0\u00bb custom_css_main_element=\u00a0\u00bbdisplay:flex;\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bb|300|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb text_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_2_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb header_2_font_size=\u00a0\u00bb45px\u00a0\u00bb header_3_font=\u00a0\u00bb–et_global_body_font|500|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb header_3_font_size=\u00a0\u00bb45px\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb max_width=\u00a0\u00bb100%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

-8pts de taux de retour<\/b><\/h2>\n

vs Zalando<\/span><\/b><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb0px||1px|||\u00a0\u00bb da_disable_devices=\u00a0\u00bboff|off|off\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb da_is_popup=\u00a0\u00bboff\u00a0\u00bb da_exit_intent=\u00a0\u00bboff\u00a0\u00bb da_has_close=\u00a0\u00bbon\u00a0\u00bb da_alt_close=\u00a0\u00bboff\u00a0\u00bb da_dark_close=\u00a0\u00bboff\u00a0\u00bb da_not_modal=\u00a0\u00bbon\u00a0\u00bb da_is_singular=\u00a0\u00bboff\u00a0\u00bb da_with_loader=\u00a0\u00bboff\u00a0\u00bb da_has_shadow=\u00a0\u00bbon\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb2_5,3_5″ make_equal=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb max_width=\u00a0\u00bb100vw\u00a0\u00bb custom_margin=\u00a0\u00bb|auto|-1px|auto|false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb2_5″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_image=\u00a0\u00bbhttps:\/\/theagent.com\/wp-content\/uploads\/2025\/08\/animal-print-sweater.webp\u00a0\u00bb parallax=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_divider show_divider=\u00a0\u00bboff\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb min_height_tablet=\u00a0\u00bb\u00a0\u00bb min_height_phone=\u00a0\u00bb300px\u00a0\u00bb min_height_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_divider][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_5″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb100px|50px|100px||true|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb100px|50px|100px||true|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb20px|20px|50px|20px|false|true\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_2_font_size=\u00a0\u00bb40px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Derri\u00e8re la Marque<\/b><\/h2>\n

<\/b><\/p>\n

Notre partenariat avec la marque de mode espagnole Lola Casademunt<\/b> a commenc\u00e9 sur Zalando \u00e0 l’hiver 2022. Gr\u00e2ce \u00e0 un travail continu sur l’assortiment, le merchandising et la performance sous ZFS, la marque a renforc\u00e9 sa pr\u00e9sence sur la principale marketplace mode d’Europe. <\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_2,1_2″ make_equal=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#f2f1ec\u00a0\u00bb max_width=\u00a0\u00bb100vw\u00a0\u00bb custom_margin=\u00a0\u00bb|auto|1px|auto|false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_css_main_element_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_css_main_element_phone=\u00a0\u00bbdisplay:flex;||flex-direction:column-reverse\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb100px||100px|50px|true|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb100px||100px|50px|true|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb50px|20px|50px|20px|true|true\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_2_font_size=\u00a0\u00bb40px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Le d\u00e9fi<\/b><\/h2>\n

<\/b><\/p>\n

<\/b><\/p>\n

En 2024, pour acc\u00e9l\u00e9rer davantage la croissance digitale et internationale, une prochaine \u00e9tape naturelle s’est impos\u00e9e : le lancement sur une seconde marketplace strat\u00e9gique \u2014 <\/span>About You<\/b>.<\/span><\/p>\n

Pourquoi About You ?<\/strong><\/em><\/p>\n

    \n
  • Pr\u00e9sent dans <\/span>28 pays europ\u00e9ens<\/b>\n

    <\/b><\/li>\n

  • Audience mode f\u00e9minine forte<\/span><\/li>\n
  • Compl\u00e9mentaire \u00e0 Zalando tant au niveau du ciblage que de la structure de co\u00fbts<\/b><\/span><\/li>\n<\/ul>\n

    [\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_image=\u00a0\u00bbhttps:\/\/theagent.com\/wp-content\/uploads\/2025\/08\/kawaii-collection-lola-casademunt-by-maite-600×600-1.webp\u00a0\u00bb parallax=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_divider show_divider=\u00a0\u00bboff\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb min_height_tablet=\u00a0\u00bb\u00a0\u00bb min_height_phone=\u00a0\u00bb300px\u00a0\u00bb min_height_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb2_5,3_5″ make_equal=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb max_width=\u00a0\u00bb100vw\u00a0\u00bb custom_margin=\u00a0\u00bb|auto|-1px|auto|false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb2_5″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_image=\u00a0\u00bbhttps:\/\/theagent.com\/wp-content\/uploads\/2025\/08\/00b3e46be60e451c99eab5547d6458f3-scaled.webp\u00a0\u00bb parallax=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_divider show_divider=\u00a0\u00bboff\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb min_height_tablet=\u00a0\u00bb\u00a0\u00bb min_height_phone=\u00a0\u00bb300px\u00a0\u00bb min_height_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_divider][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_5″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb100px|50px|100px||true|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb100px|50px|100px||true|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb50px|20px|50px|20px|true|true\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_2_font_size=\u00a0\u00bb40px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

    Notre collaboration : une expansion structur\u00e9e et rentable<\/b><\/h2>\n

    <\/b><\/p>\n

    Avant le lancement, nous avons co-con\u00e7u une strat\u00e9gie d\u00e9taill\u00e9e pour assurer un go-live r\u00e9ussi :<\/span><\/p>\n

    <\/span><\/p>\n

      \n
    1. Analyse de rentabilit\u00e9 et simulation P<\/b><\/li>\n<\/ol>\n
        \n
      • Comparaison de plusieurs mod\u00e8les logistiques<\/span>\n

        <\/span><\/li>\n

      • Choix du <\/span>FbAY<\/b> (Fulfillment by About You) pour la rentabilit\u00e9 \u00e0 long terme, malgr\u00e9 la n\u00e9cessit\u00e9 d’un second stock<\/span>\n

        <\/span><\/li>\n<\/ul>\n

          \n
        1. S\u00e9lection et adaptation de l’assortiment<\/b><\/li>\n<\/ol>\n
            \n
          • Curation d’une s\u00e9lection sur mesure pour AY<\/span>\n

            <\/span><\/li>\n

          • Adaptation du contenu produit aux sp\u00e9cifications d’About You pour une visibilit\u00e9 et conversion maximales<\/span>\n

            <\/span><\/li>\n<\/ul>\n

              \n
            1. Production de contenu visuel<\/b><\/li>\n<\/ol>\n
                \n
              • Mise \u00e0 jour des directives photo<\/span>\n

                <\/span><\/li>\n

              • Production d’images \u00ab fant\u00f4mes \u00bb manquantes requises par AY mais non utilis\u00e9es sur Zalando<\/span>\n

                <\/span><\/li>\n<\/ul>\n

                  \n
                1. Support logistique<\/b><\/li>\n<\/ol>\n
                    \n
                  • Navigation des contraintes sp\u00e9cifiques FbAY<\/span>\n

                    <\/span><\/li>\n

                  • Coordination des \u00e9quipes supply chain et transport<\/span><\/li>\n<\/ul>\n

                    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#f2f1ec\u00a0\u00bb da_disable_devices=\u00a0\u00bboff|off|off\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb da_is_popup=\u00a0\u00bboff\u00a0\u00bb da_exit_intent=\u00a0\u00bboff\u00a0\u00bb da_has_close=\u00a0\u00bbon\u00a0\u00bb da_alt_close=\u00a0\u00bboff\u00a0\u00bb da_dark_close=\u00a0\u00bboff\u00a0\u00bb da_not_modal=\u00a0\u00bbon\u00a0\u00bb da_is_singular=\u00a0\u00bboff\u00a0\u00bb da_with_loader=\u00a0\u00bboff\u00a0\u00bb da_has_shadow=\u00a0\u00bbon\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb|auto|40px|auto|false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_2_font_size=\u00a0\u00bb40px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

                    Les r\u00e9sultats : une performance rapide et puissante<\/b><\/h2>\n

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                    Hiver 2024<\/strong> : <\/span> <\/p>\n

                    About You repr\u00e9sente d\u00e9j\u00e0 <\/span>25 % du NMV de la marque<\/b><\/p>\n

                    [\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#30454f\u00a0\u00bb custom_padding=\u00a0\u00bb30px|30px|30px|30px|true|true\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bb|300|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb text_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_2_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb header_2_font_size=\u00a0\u00bb45px\u00a0\u00bb header_3_font=\u00a0\u00bb–et_global_body_font|500|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb header_3_font_size=\u00a0\u00bb45px\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb max_width=\u00a0\u00bb100%\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]<\/p>\n

                    +360 % de croissance globale<\/strong> <\/span><\/p>\n

                    Depuis 2023\u00a0<\/span><\/p>\n

                    [\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#30454f\u00a0\u00bb custom_padding=\u00a0\u00bb30px|30px|30px|30px|true|true\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bb|300|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb text_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_2_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb header_2_font_size=\u00a0\u00bb45px\u00a0\u00bb header_3_font=\u00a0\u00bb–et_global_body_font|500|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb header_3_font_size=\u00a0\u00bb45px\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb max_width=\u00a0\u00bb100%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

                    Acc\u00e8s \u00e0 de <\/span>nouveaux march\u00e9s tr\u00e8s performants<\/b> pr\u00e9c\u00e9demment non touch\u00e9s par Zalando :<\/span><\/p>\n

                    <\/span><\/p>\n

                      \n
                    • \n
                        \n
                      • Croatie : 10 % du NMV<\/span>\n

                        <\/span><\/li>\n

                      • Portugal : 8 %<\/span>\n

                        <\/span><\/li>\n

                      • Bulgarie : 6 %<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n

                        [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_3,1_3,1_3″ use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb2″ make_equal=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb min_height_tablet=\u00a0\u00bb\u00a0\u00bb min_height_phone=\u00a0\u00bbauto\u00a0\u00bb min_height_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb height_tablet=\u00a0\u00bb\u00a0\u00bb height_phone=\u00a0\u00bbauto\u00a0\u00bb height_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_margin=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||16px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#30454f\u00a0\u00bb custom_padding=\u00a0\u00bb30px|30px|30px|30px|true|true\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bb|300|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb text_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_2_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb header_2_font_size=\u00a0\u00bb45px\u00a0\u00bb header_3_font=\u00a0\u00bb–et_global_body_font|500|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb header_3_font_size=\u00a0\u00bb45px\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb max_width=\u00a0\u00bb100%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

                        Mix pays plus \u00e9quilibr\u00e9<\/strong> <\/span><\/p>\n

                        que Zalando \u2014 About You diversifie les ventes et r\u00e9duit la d\u00e9pendance \u00e0 quelques pays cl\u00e9s<\/span><\/p>\n

                        [\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#30454f\u00a0\u00bb custom_padding=\u00a0\u00bb30px|30px|30px|30px|true|true\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bb|300|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb text_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_2_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb header_2_font_size=\u00a0\u00bb45px\u00a0\u00bb header_3_font=\u00a0\u00bb–et_global_body_font|500|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb header_3_font_size=\u00a0\u00bb45px\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb max_width=\u00a0\u00bb100%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

                        Les taux de retour sont 8 points inf\u00e9rieurs<\/strong> <\/span><\/p>\n

                        \u00e0 ceux de Zalando<\/span><\/p>\n

                        [\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#30454f\u00a0\u00bb custom_padding=\u00a0\u00bb30px|30px|30px|30px|true|true\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bb|300|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb text_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_2_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb header_2_font_size=\u00a0\u00bb45px\u00a0\u00bb header_3_font=\u00a0\u00bb–et_global_body_font|500|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb header_3_font_size=\u00a0\u00bb45px\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb max_width=\u00a0\u00bb100%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

                        Une coordination transversale solide a \u00e9t\u00e9 cl\u00e9<\/strong><\/span><\/p>\n

                        les \u00e9quipes contenu, logistique et finance ont travaill\u00e9 main dans la main, avec une communication fluide entre la marque et l’account manager de The Agent<\/span><\/p>\n

                        [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb|auto|40px|auto|false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font_size=\u00a0\u00bb15px\u00a0\u00bb header_2_font_size=\u00a0\u00bb40px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

                        La marque se pr\u00e9pare maintenant \u00e0 lancer sur <\/span>La Redoute (Hiver 2025)<\/b> via dropshipping, avec d’autres \u00e0 venir en 2026\u2026 restez connect\u00e9s \ud83d\ude09<\/span><\/p>\n

                        [\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font_size=\u00a0\u00bb13px\u00a0\u00bb header_2_font_size=\u00a0\u00bb40px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

                        \ud83d\udca1 <\/span>S’\u00e9tendre sur de nouvelles marketplaces est plus qu’un simple levier de croissance, c’est un mouvement strat\u00e9gique pour la diversification, la rentabilit\u00e9 et la port\u00e9e internationale lorsqu’il est soutenu par une ex\u00e9cution solide et un accompagnement sur mesure.<\/span><\/i><\/p>\n

                        [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

                        Comment le lancement sur About You a acc\u00e9l\u00e9r\u00e9 la croissance digitale et l’expansion internationale de Lola casademunt25 % du NMV d’About You d\u00e8s la premi\u00e8re saison+360 % de croissance Depuis 2023-8pts de taux de retour vs ZalandoDerri\u00e8re la Marque Notre partenariat avec la marque de mode espagnole Lola Casademunt a commenc\u00e9 sur Zalando \u00e0 l’hiver […]<\/p>\n","protected":false},"author":12,"featured_media":27397128,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[35,57,58,38],"tags":[40],"dipi_cpt_category":[],"class_list":["post-27397127","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-etudes-de-cas","category-pret-a-porter","category-ready-to-wear","tag-international"],"_links":{"self":[{"href":"https:\/\/theagent.com\/fr\/wp-json\/wp\/v2\/posts\/27397127","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theagent.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theagent.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theagent.com\/fr\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/theagent.com\/fr\/wp-json\/wp\/v2\/comments?post=27397127"}],"version-history":[{"count":4,"href":"https:\/\/theagent.com\/fr\/wp-json\/wp\/v2\/posts\/27397127\/revisions"}],"predecessor-version":[{"id":27398233,"href":"https:\/\/theagent.com\/fr\/wp-json\/wp\/v2\/posts\/27397127\/revisions\/27398233"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/theagent.com\/fr\/wp-json\/wp\/v2\/media\/27397128"}],"wp:attachment":[{"href":"https:\/\/theagent.com\/fr\/wp-json\/wp\/v2\/media?parent=27397127"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theagent.com\/fr\/wp-json\/wp\/v2\/categories?post=27397127"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theagent.com\/fr\/wp-json\/wp\/v2\/tags?post=27397127"},{"taxonomy":"dipi_cpt_category","embeddable":true,"href":"https:\/\/theagent.com\/fr\/wp-json\/wp\/v2\/dipi_cpt_category?post=27397127"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}