{"id":27397120,"date":"2025-08-20T13:27:32","date_gmt":"2025-08-20T13:27:32","guid":{"rendered":"https:\/\/theagent.com\/blog\/munich\/"},"modified":"2025-08-26T13:56:42","modified_gmt":"2025-08-26T13:56:42","slug":"munich","status":"publish","type":"post","link":"https:\/\/theagent.com\/fr\/blog\/munich\/","title":{"rendered":"Munich"},"content":{"rendered":"

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Comment Munich s’est lanc\u00e9 sur Zalando en seulement 6 semaines<\/b><\/h1>\n

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6 semaines<\/b><\/h2>\n

de l’int\u00e9gration \u00e0 la mise en ligne<\/span><\/p>\n

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200 SKU<\/b><\/h2>\n

et <\/span>plus de 4\u202f000 unit\u00e9s<\/b> livr\u00e9es<\/span><\/p>\n

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+55 % de ventes<\/b><\/h2>\n

en dehors du march\u00e9 national au cours du premier mois<\/span><\/p>\n

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En coulisses<\/b><\/h2>\n

<\/b><\/p>\n

Munich est une marque espagnole de baskets sp\u00e9cialis\u00e9e dans les chaussures urbaines audacieuses. En septembre 2024, la marque a entam\u00e9 des discussions avec The Agent pour rejoindre Zalando sous le mod\u00e8le ZFS, dans le but de se d\u00e9velopper \u00e0 l’international et de capter le pic des ventes du Black Friday et de la Cyber Week. <\/span><\/b><\/p>\n

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Le d\u00e9fi<\/b><\/h2>\n

<\/b><\/p>\n

<\/b><\/p>\n

Le temps \u00e9tait compt\u00e9 :<\/strong><\/em><\/span><\/b>la marque devait \u00eatre mise en ligne avant la mi-novembre pour profiter du pic de trafic. <\/span><\/b> Mais l’int\u00e9gration d’une nouvelle marque avec un catalogue de 200 SKU prend g\u00e9n\u00e9ralement 6 \u00e0 8 semaines.<\/span><\/b><\/p>\n


Pression suppl\u00e9mentaire :<\/em><\/strong> Zalando g\u00e8le les entr\u00e9es d’entrep\u00f4t en novembre afin de donner la priorit\u00e9 aux commandes des clients.<\/span><\/b><\/p>\n

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Notre collaboration : un lancement acc\u00e9l\u00e9r\u00e9 et synchronis\u00e9<\/b><\/h2>\n

<\/b><\/p>\n

Gr\u00e2ce \u00e0 l’engagement fort de l’\u00e9quipe de Munich et \u00e0 une coordination \u00e9troite avec nos experts en projets, donn\u00e9es, contenu et logistique, nous avons r\u00e9ussi :<\/span><\/p>\n

    \n
  • D\u00e9but de l’int\u00e9gration :<\/b> d\u00e9but octobre<\/span><\/span><\/li>\n
  • D\u00e9but de l’int\u00e9gration du catalogue :<\/b> 10 octobre<\/span><\/span><\/li>\n
  • Plus de 4\u202f000 unit\u00e9s livr\u00e9es :<\/b> 15 novembre \u2014 mise en ligne le m\u00eame jour<\/span><\/span><\/li>\n<\/ul>\n

    En seulement <\/span>6 semaines<\/b>, Munich s’est lanc\u00e9 sur Zalando \u2014 un record pour une nouvelle marque avec ce niveau de complexit\u00e9 de catalogue.<\/span><\/p>\n

    Comment nous avons proc\u00e9d\u00e9 :<\/strong><\/p>\n

      \n
    • Approbations rapides de toutes les \u00e9tapes d’int\u00e9gration<\/span><\/span><\/li>\n
    • Validation rapide des listes et du contenu<\/span><\/span><\/li>\n
    • Logistique fluide avec les transporteurs<\/span><\/span><\/li>\n
    • Alignement \u00e9troit entre toutes les parties prenantes<\/span><\/li>\n<\/ul>\n

      [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#f2f1ec\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb scroll_fade_enable=\u00a0\u00bbon\u00a0\u00bb da_disable_devices=\u00a0\u00bboff|off|off\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_margin__hover_enabled=\u00a0\u00bboff|desktop\u00a0\u00bb da_is_popup=\u00a0\u00bboff\u00a0\u00bb da_exit_intent=\u00a0\u00bboff\u00a0\u00bb da_has_close=\u00a0\u00bbon\u00a0\u00bb da_alt_close=\u00a0\u00bboff\u00a0\u00bb da_dark_close=\u00a0\u00bboff\u00a0\u00bb da_not_modal=\u00a0\u00bbon\u00a0\u00bb da_is_singular=\u00a0\u00bboff\u00a0\u00bb da_with_loader=\u00a0\u00bboff\u00a0\u00bb da_has_shadow=\u00a0\u00bbon\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb|auto|40px|auto|false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_2_font_size=\u00a0\u00bb40px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

      Les r\u00e9sultats : dans les temps, et les ventes ont suivi<\/b><\/h2>\n

      [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_3,1_3,1_3″ use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb2″ make_equal=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb min_height_tablet=\u00a0\u00bb\u00a0\u00bb min_height_phone=\u00a0\u00bbauto\u00a0\u00bb min_height_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb height_tablet=\u00a0\u00bb\u00a0\u00bb height_phone=\u00a0\u00bbauto\u00a0\u00bb height_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_margin=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||16px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#30454f\u00a0\u00bb custom_padding=\u00a0\u00bb30px|30px|30px|30px|true|true\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bb|300|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb text_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_2_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb header_2_font_size=\u00a0\u00bb45px\u00a0\u00bb header_3_font=\u00a0\u00bb–et_global_body_font|500|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb header_3_font_size=\u00a0\u00bb45px\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb max_width=\u00a0\u00bb100%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

      Lancement termin\u00e9<\/b><\/h2>\n

      avant la Cyber Week<\/span><\/p>\n

      [\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#30454f\u00a0\u00bb custom_padding=\u00a0\u00bb30px|30px|30px|30px|true|true\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bb|300|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb text_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_2_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb header_2_font_size=\u00a0\u00bb45px\u00a0\u00bb header_3_font=\u00a0\u00bb–et_global_body_font|500|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb header_3_font_size=\u00a0\u00bb45px\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb max_width=\u00a0\u00bb100%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

      +55 %
      de ventes<\/b><\/h2>\n

      en dehors du march\u00e9 national au cours du premier mois<\/span><\/p>\n

      [\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#30454f\u00a0\u00bb custom_padding=\u00a0\u00bb30px|30px|30px|30px|true|true\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bb|300|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb text_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_2_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb header_2_font_size=\u00a0\u00bb45px\u00a0\u00bb header_3_font=\u00a0\u00bb–et_global_body_font|500|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb header_3_font_size=\u00a0\u00bb45px\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb max_width=\u00a0\u00bb100%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

      Objectif international atteint<\/strong><\/h2>\n

      Munich a test\u00e9 et valid\u00e9 le potentiel transfrontalier d\u00e8s le premier jour<\/span><\/b><\/p>\n

      [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb|auto|40px|auto|false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font_size=\u00a0\u00bb13px\u00a0\u00bb header_2_font_size=\u00a0\u00bb40px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

      \ud83d\udca1 <\/span>Ce cas prouve qu’une int\u00e9gration rapide et bien ex\u00e9cut\u00e9e \u2014 m\u00eame avec un catalogue volumineux \u2014 permet aux marques de saisir des moments critiques du commerce \u00e9lectronique et d’acc\u00e9l\u00e9rer leur croissance internationale.<\/span><\/i><\/p>\n

      [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

      Comment Munich s’est lanc\u00e9 sur Zalando en seulement 6 semaines6 semaines de l’int\u00e9gration \u00e0 la mise en ligne200 SKU et plus de 4\u202f000 unit\u00e9s livr\u00e9es+55 % de ventes en dehors du march\u00e9 national au cours du premier moisEn coulisses Munich est une marque espagnole de baskets sp\u00e9cialis\u00e9e dans les chaussures urbaines audacieuses. En septembre 2024, […]<\/p>\n","protected":false},"author":12,"featured_media":27397121,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[57,66],"tags":[67],"dipi_cpt_category":[],"class_list":["post-27397120","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etudes-de-cas","category-sports-et-activites-de-plein-air","tag-contenu-du-catalogue"],"_links":{"self":[{"href":"https:\/\/theagent.com\/fr\/wp-json\/wp\/v2\/posts\/27397120","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theagent.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theagent.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theagent.com\/fr\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/theagent.com\/fr\/wp-json\/wp\/v2\/comments?post=27397120"}],"version-history":[{"count":5,"href":"https:\/\/theagent.com\/fr\/wp-json\/wp\/v2\/posts\/27397120\/revisions"}],"predecessor-version":[{"id":27397135,"href":"https:\/\/theagent.com\/fr\/wp-json\/wp\/v2\/posts\/27397120\/revisions\/27397135"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/theagent.com\/fr\/wp-json\/wp\/v2\/media\/27397121"}],"wp:attachment":[{"href":"https:\/\/theagent.com\/fr\/wp-json\/wp\/v2\/media?parent=27397120"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theagent.com\/fr\/wp-json\/wp\/v2\/categories?post=27397120"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theagent.com\/fr\/wp-json\/wp\/v2\/tags?post=27397120"},{"taxonomy":"dipi_cpt_category","embeddable":true,"href":"https:\/\/theagent.com\/fr\/wp-json\/wp\/v2\/dipi_cpt_category?post=27397120"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}