How Munich launched on Zalando in just 6 weeks
6 weeks
from onboarding to go-live
200 SKUs
and 4,000+ units delivered
+55% sales
outside the home market in month one
Behind the Label
Munich is a Spanish sneaker brand specializing in bold, urban footwear. In September 2024, the brand began discussions with The Agent to join Zalando under the ZFS model, aiming to expand internationally — and capture the Black Friday and Cyber Week sales peak.
The Challenge
Time was tight: The brand needed to go live before mid-November to benefit from peak traffic. But onboarding a new brand with a 200-SKU catalog typically takes 6–8 weeks.
Adding pressure: Zalando freezes warehouse intake in November to prioritize customer orders.
Our Collaboration: A synchronized fast-track launch
Thanks to strong commitment from Munich’s team and close coordination with our project, data, content, and logistics experts, we made it happen:
- Onboarding started: early October
- Catalog integration began: October 10
- Over 4,000 units delivered: November 15 — live the same day
In just 6 weeks, Munich launched on Zalando — a record for a new brand with this level of catalog complexity.
How we did it:
- Fast approvals of all onboarding steps
- Quick validation of listings and content
- Smooth logistics with carriers
- Tight alignment across all stakeholders
The Results: Right on time, and sales followed
Launch completed
before Cyber Week
+55%
sales
outside the home market in month one
International goal achieved
Munich tested and validated cross-border potential from day one
💡 This case proves that a fast, well-executed onboarding — even with a large catalog — lets brands seize critical e-commerce moments and accelerate international growth.